10 Specific Ways to Increase Online Visibility, Customer Retention & Engagement (Without Burning Yourself Out)

10 Specific Ways to Increase Online Visibility, Customer Retention & Engagement (Without Burning Yourself Out)

As a small business owner, you’re already wearing 17 hats—CEO, product developer, customer service rep, maybe even janitor. The last thing you have time for is figuring out algorithms, ad budgets, or social media trends. Yet, without solid online visibility and consistent engagement, you’re leaving money on the table.

The good news? You don’t have to do it all. At Bold Strategy Marketing, we specialize in taking these critical (but time-consuming) marketing tasks off your plate—so you can focus on your passion, your product, and your people.

Here are 10 specific things that should be happening for your business to grow online… and how we can help make them happen for you:

1. Google Business Optimization

If you're not showing up on Google Maps or local search, you're missing out—period. We make sure your listing is fully optimized with keywords, categories, images, reviews, and consistent updates to help you rise in local rankings.

2. Email Marketing That Nurtures

Don’t just collect emails—use them! From welcome sequences to promotional campaigns and loyalty follow-ups, we create email strategies that turn first-time buyers into lifetime fans.

3. Targeted Social Media Ads

Throwing money at Facebook or Instagram ads without a strategy is like tossing cash in the wind. We create laser-focused ad campaigns designed to reach your ideal customer—and track the results to boost what works.

4. Consistent Social Media Posting & Content Creation

You know you should post regularly, but who has time to film, write, edit, and schedule? We’ll build a content calendar and do the heavy lifting—so your brand stays front and center.

5. Website Refresh & Mobile Optimization

Your website is your digital storefront. If it's slow, outdated, or hard to use on mobile, you're losing customers. We build modern, fast-loading websites designed to convert browsers into buyers.

6. SEO (Search Engine Optimization)

Ranking on Google is not just luck—it’s strategy. We research keywords, optimize your site, and monitor traffic to get you in front of people actively looking for what you offer.

7. Online Reviews & Reputation Management

Online reviews can make or break your business. We help you collect more positive reviews, respond to feedback professionally, and manage your reputation across platforms.

8. Retargeting Campaigns

Most customers don’t buy the first time they see you. We set up retargeting ads to bring them back—and increase the chances they convert.

9. Engaging Video Content

Video performs better than any other content type right now. Whether it’s a brand intro, product showcase, or behind-the-scenes reel, we’ll script and produce video that builds trust and engagement.

10. Analytics & Strategy Adjustments

What’s the point of marketing if you don’t know what’s working? We provide regular reports and adjust your strategy based on real data—not gut feelings.

Let Us Handle All This—So You Don’t Have To

If even half of this list feels overwhelming, that’s exactly why we’re here.

Bold Strategy Marketing is a local, family-owned company that cares about your business like it’s our own. We stay up to date on all the marketing tech, trends, and platforms—so you don’t have to.

✅ Want to grow your business without losing sleep?
✅ Want to stand out online, keep your customers coming back, and attract new ones daily?

Let’s talk.

📞 Call us at (916) 660-5195
🌐 Or visit https://boldstrategymarketing.com to book your FREE consultation today.

Stop guessing. Start growing—with Bold Strategy Marketing on your team.