We help business owners build their brand & elevate their social media presence

Build a Brand That Sticks


Whether you’re starting fresh or ready to refresh, we craft bold, cohesive branding that helps your small business stand out and stay remembered.

Custom Logo Design

$50 for 20 Different Logos to Choose From

What Is Branding—and Why It Matters

Branding isn’t just your logo or a catchy slogan—it’s the full experience people have when they interact with your business. It’s how you look, how you sound, how you make people feel, and how you’re remembered. Great branding tells your story before you ever say a word.

For small businesses, branding is especially powerful. It sets you apart in a crowded market, helps you build trust with potential customers, and makes your business look and feel professional—even if you’re just getting started.

Think about the businesses you remember: they likely have a consistent visual identity (colors, fonts, logo), a memorable message, and a vibe you recognize instantly. That’s not by accident—that’s branding done right

.

Studies show that consistent branding can increase revenue by up to

23%

. When your website, social media, signage, swag, and messaging are all aligned, people are more likely to trust you, buy from you, and come back again.

At Bold Strategy Marketing, we help you define and design a brand that not only reflects who you are but also connects with the people you want to reach. Whether you're starting from scratch or updating your current brand, we’re here to make sure your business leaves a lasting impression.

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10 Specific Ways to Increase Online Visibility, Customer Retention & Engagement (Without Burning Yourself Out)

March 26, 20253 min read

10 Specific Ways to Increase Online Visibility, Customer Retention & Engagement (Without Burning Yourself Out)

As a small business owner, you’re already wearing 17 hats—CEO, product developer, customer service rep, maybe even janitor. The last thing you have time for is figuring out algorithms, ad budgets, or social media trends. Yet, without solid online visibility and consistent engagement, you’re leaving money on the table.

The good news? You don’t have to do it all. At Bold Strategy Marketing, we specialize in taking these critical (but time-consuming) marketing tasks off your plate—so you can focus on your passion, your product, and your people.

Image of business owner pointing out post-it notes of things that need to be done

Here are 10 specific things that should be happening for your business to grow online… and how we can help make them happen for you:


1. Google Business Optimization

If you're not showing up on Google Maps or local search, you're missing out—period. We make sure your listing is fully optimized with keywords, categories, images, reviews, and consistent updates to help you rise in local rankings.


2. Email Marketing That Nurtures

Don’t just collect emails—use them! From welcome sequences to promotional campaigns and loyalty follow-ups, we create email strategies that turn first-time buyers into lifetime fans.


3. Targeted Social Media Ads

Throwing money at Facebook or Instagram ads without a strategy is like tossing cash in the wind. We create laser-focused ad campaigns designed to reach your ideal customer—and track the results to boost what works.


4. Consistent Social Media Posting & Content Creation

You know you should post regularly, but who has time to film, write, edit, and schedule? We’ll build a content calendar and do the heavy lifting—so your brand stays front and center.


5. Website Refresh & Mobile Optimization

Your website is your digital storefront. If it's slow, outdated, or hard to use on mobile, you're losing customers. We build modern, fast-loading websites designed to convert browsers into buyers.


6. SEO (Search Engine Optimization)

Ranking on Google is not just luck—it’s strategy. We research keywords, optimize your site, and monitor traffic to get you in front of people actively looking for what you offer.


7. Online Reviews & Reputation Management

Online reviews can make or break your business. We help you collect more positive reviews, respond to feedback professionally, and manage your reputation across platforms.


8. Retargeting Campaigns

Most customers don’t buy the first time they see you. We set up retargeting ads to bring them back—and increase the chances they convert.


9. Engaging Video Content

Video performs better than any other content type right now. Whether it’s a brand intro, product showcase, or behind-the-scenes reel, we’ll script and produce video that builds trust and engagement.


10. Analytics & Strategy Adjustments

What’s the point of marketing if you don’t know what’s working? We provide regular reports and adjust your strategy based on real data—not gut feelings.


Let Us Handle All This—So You Don’t Have To

If even half of this list feels overwhelming, that’s exactly why we’re here.

Bold Strategy Marketing is a local, family-owned company that cares about your business like it’s our own. We stay up to date on all the marketing tech, trends, and platforms—so you don’t have to.

Want to grow your business without losing sleep?
Want to stand out online, keep your customers coming back, and attract new ones daily?

Let’s talk.

📞 Call us at (916) 660-5195
🌐 Or visit https://boldstrategymarketing.com to book your FREE consultation today.


Stop guessing. Start growing—with Bold Strategy Marketing on your team.

blog author image

Bold Strategy Marketing LLC

**Bold Strategy Marketing** is a results-driven marketing company dedicated to empowering businesses through innovative strategies and cutting-edge solutions. With a combined experience of over 35 years in business management and over 50 years in customer service, the team’s expertise spans industries such as healthcare, fine dining, startups, and business consulting. What started as a passion for enhancing business ventures evolved into a commitment to helping entrepreneurs achieve time and financial freedom. Beyond marketing, the team values community building, travel, food, gardening, and fostering meaningful relationships. Their holistic approach ensures lasting client success and impactful marketing results.

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Our Branding Services

  • Logo Design – Custom-designed logos tailored to your business identity.

  • Color Palette & Typography – Professional color schemes and fonts for emotional and visual consistency.

  • Brand Guidelines – A complete brand bible to keep your message and look cohesive across all channels.

  • Brand Voice & Messaging – Strategic tone and messaging to speak directly to your ideal audience.

  • Visual Identity Systems – From business cards to social media templates, we ensure a consistent look everywhere.

  • Rebranding Services – Give your existing brand a modern refresh without losing your identity.

  • Branding for Start-ups - Build a bold foundation with a full brand identity package.

Swag & Visibility: Turn Customers Into Ambassadors

  • Branded merchandise turns loyal customers into walking billboards
    (Think shirts, hats, mugs, stickers, tote bags, and more!)

  • Giveaways and swag build brand recognition in your local community

  • People love free stuff—especially when it looks and feels high-quality

  • Create limited-edition merch to boost engagement and exclusivity

  • Sell branded items to superfans or bundle them with your services

  • Event swag = lasting impressions (fairs, expos, grand openings, etc.)

  • Custom designs aligned with your brand colors, logo, and vibe

  • Swag reinforces consistency and memorability across platforms

Why Choose Bold Strategy Marketing


Local, dedicated team that cares about small businesses

Experienced branding experts


Customized solutions to match your vision and goals

Affordable, flexible packages for every stage of business


We help you design custom promotional items that people actually want to use